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Jane.ch
2025
When Jane first reached out to us, she had a bold idea but no product, no customers, and no funding. Her vision? To build an AI-powered chatbot for LAMAL insurance in Switzerland. But before pitching to investors, she needed proof of real market demand.
Without solid traction, raising funds was impossible. Developing the wrong product could be a costly mistake. She needed a fast, agile, and results-driven approach.
Before investing heavily in development, she needed to test the market. The goal was to attract early users, analyze their behavior, and validate demand.
Without this validation, she risked wasting time and money on a product no one wanted. But with limited resources, she needed an efficient strategy to get results fast.
That’s when she partnered with Bumps, seeking a structured plan to turn her idea into reality.
We started with strategic workshops to refine her positioning and identify the best acquisition channels. Instead of spending months on development, we built a fast MVP using no-code (Bubble) with a NoSQL back-end for chatbot interactions. Within weeks, the first version was live and ready for testing.
Market validation came next. We launched Google Ads and Facebook Ads campaigns, targeting early adopters and tracking engagement with Mixpanel and Hotjar. The data quickly confirmed strong demand, with a customer acquisition cost (CAC) of CHF 50.
This traction enabled Jane to secure CHF 600,000 in funding. But instead of continuing with LAMAL insurance, we identified a more profitable opportunity: third-pillar insurance. Her product evolved into an AI-driven interactive form, designed to capture and qualify leads more effectively.
We then structured a comprehensive marketing strategy, integrating SEO, paid acquisition, and social media to fuel growth. Finally, Jane transitioned from B2C to B2B, now selling high-value leads to major insurance companies.
Thanks to this approach, Jane went from zero to a profitable and scalable business. Today, she generates CHF 15,000 in monthly revenue, with a B2B model that allows her to sell leads to top industry players.
Her marketing campaigns have achieved a 9x ROI, while her CHF 50 acquisition cost ensures continued profitability.
In less than a year, she went from idea to a funded, fast-growing business. Without rapid execution, a data-driven approach, and strategic guidance, this success wouldn’t have been possible.
With Bumps, she was able to test quickly, pivot smartly, and build a solid, scalable model.
